Once synonymous with the energy drink industry ... they still control more than half the US market — as new sugar-free brands surge in popularity. The rise of new entrants began during the ...

s Amp Energy soon proliferated ... While Red Bull and Monster have offered sugar-free versions for some time, these were mainly aimed at calorie-conscious men as they aged, rather than the ...

In 2019, Monster launched Reign ... where consumers still want a full-sugar product.” Demand for sugar-free energy drinks is expected to continue driving the industry’s growth.

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