Mountain Dew recently launched Mtn Dew Kickstart, a drink that combined DEW, juice, and caffeine. Armed with an insight that "staying in is the new going out", we positioned Mtn Dew Kickstart as a ...

An curved arrow pointing right. Mountain Dew's new Super Bowl commercial for Kickstart. More from Advertising Mountain Dew's new Super Bowl commercial for Kickstart. Jump to ...