This article summarises Naeun Kim and Lauren Hong (2018) “The power of culture in branding: How the Korean Wave can help global brands thrive in Asia”, Journal of Brand Strategy, Volume 6, Number 3, ...

Byun Mi Rae (played by Son Naeun). Fun Moments and Playful Banter In the latest behind-the-scenes clip, Kim Ji Soo’s character is seen enthusiastically offering tteokbokki samples at a grocery ...