The NCAA now allows college athletes to profit off their name, image and likeness, otherwise known as NIL. Learn more about ...

BYU Cougars college basketball star with famous heritage celebrates his team in the Sweet Sixteen with creative Tater Tots NIL partnership.

McNeese State student manager Amir Khan is cashing in on his viral fame again after the team’s stunning March Madness upset.

Tulane Green Wave has a chance at a first-of-its-kind NIL purse if they make it to the final round of the College Basketball Crown.

One of the biggest star of the NCAA Tournament thus far hasn't been a player.  When McNeese State men's basketball manager ...

In a world where NIL is the No. 1 driver of everything happening in college sports, adding brand ambassador endorsement deals for the College Basketball Crown's top-four finishing teams ...

McNeese State’s upset of fifth-seeded Clemson on Thursday in Providence, Rhode Island, meant a couple of things. It was the ...

How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...

Texas Longhorns quarterback Arch Manning is gearing up for his first full season as a starter following the departure of ...

As NCAA Tournament coaches in Denver ponder the future of the sport, Michigan’s Dusty May said he didn’t think there’d be “as ...

Here’s what to know about the viral McNeese State student manager who is making waves at this year’s NCAA Tournament.