‘No Bleach London’ is a range of seven box dyes that create permanent colour changes with absolutely no bleach whatsoever, thus minimising the damage to your hair without forgoing vibrancy and ...

But if you prefer to play it safe by gradually bleaching your hair (good advice for those with long, dark locks), start with ...

But if you dye your hair blonde, you’ll no doubt be familiar with the inevitable hair damage that comes with bleaching hair. “At its most basic, bleach is a pre-lightener that removes natural ...

“Over-bleaching removes the healthy keratin from your hair too and as a result takes away the elasticity causing breakage,” says Dublin. Unfortunately, this kind of colour gone wrong can’t ...