Be who you were made to be, not who others want you to be. Because you're never going to be everyone's cup of tea, just like I'm not. But, those people? They aren't your people." ‘I'm slowly ...

"It might not be everyone's cup of tea, but what is? We created a new IP, from the ground up, and an experience that is absolutely unique on consoles. And I'm not saying Starfield is better or ...

Jordan, Jillian, and Kathleen McGinn. "Not Everyone’s Cup of Coffee: Organizing the Café Industry." Harvard Business School Case 925-004, September 2024.

We are, of course, talking about the humble cup of tea - a drink that has been a mainstay of cultures across the world for thousands of years. Now, after living in the shadows of its half-fat ...