With growing competition from platforms such as AJIO and Myntra, along with deep-pocketed players like Tata CLiQ, Nykaa’s fashion vertical seems to be struggling to grow its market share Nykaa ...

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Myntra went from selling gift items to a fashion marketplace, and Nykaa, which came about in 2012, laid claim to the beauty segment. For the past several years, Nykaa has enjoyed the perks of that ...

Whether you're toasting to friendship on Galentine's Day, celebrating sisterhood, or indulging in little luxuries just for yourself, Nykaa Fashion brings you a thoughtfully curated selection to ...

and they suggested that the founder change their focus to areas like electronics or fashion. "We have shown that everyone was mistaken." Nykaa continues to be unaffected, even with the arrival of ...