Beauty and personal care marketplace Nykaa on Thursday said it has incorporated a subsidiary in Oman to expand its operations in the Gulf Cooperation Council (GCC) countries. Nysaa Cosmetics SPC ...

In 2013, when Nykaa made its debut, the Indian beauty market was a vast landscape waiting to be explored. Offline retail choices were few and far between, confined to a handful of brands ...

It is crucial to note that existing marketplaces like Nykaa and Purplle, and D2C brands such as SUGAR Cosmetics and Mamaearth, too, have started expanding their offline footprint, after scaling up ...