The work by Spanish indie shop Burns plays on the notable Super Bowl ‘The Man Your Man Could Smell Like’ spot.

To promote a new range of products featuring a long-lasting, fresh fragrance formula, Old Spice has unveiled a film that hopes to demonstrate the staying power of the fragrance aboard the ...

Seems you have to go to Spain for some fun these days. Recently we've had LOLA Mullenlowe for Unilever's Axe and now it's indie agency Burns, which began in social media, with a new film epic for ...

Rolling Out spoke exclusively with actor Isaiah Mustafa, who plays the Old Spice Guy and appeared in a 2025 Super Bowl commercial. “Believe me, that’s the first thing that you think of when ...

It’s been a decade since Old Spice and Wieden + Kennedy first captured people’s attention with The Man Your Man Could Smell Like – otherwise known as one of the most talked about ads of all time.

So what was the Old Spice Guy doing walking around at the ... he’s expected to appear in Instacart’s first-ever Super Bowl commercial. Keep an eye out for him during Sunday’s big game ...

But, what if I said to picture the Old Spice guy? You'd likely think back to a recent commercial with Mustafa talking about how good the deodorant makes him smell, and he tends to lose his shirt ...

The commercial begins on a hilltop ... the Bunnies and the rest of the mascots converge on a single house — with Old Spice Guy Isaiah Mustafa on a horse, on a porch. "I'm on a porch," he ...