PHD India has secured the integrated media mandate for smart home appliance provider Atomberg, taking over from Madison. The ...

The win follows a competitive multi-agency pitch, with PHD India taking over the reins from the incumbent agency, Madison.

As part of the mandate, the agency will handle the entire scope of media services and audience-first integrated solutions ...

At OMG, Marelle Salib is stepping into the chief media partnerships officer role. She’ll replace Kristiaan Kroon as he moves ...

COMvergence Report Shows OMG #1 for Retention, Holding on to 74% of Its Billings in Play in a Year When the Industry Average Was Only 32% OMG agencies PHD and OMD Leverage Agency as a Platform Model ...

Led by dominant gains from its PHD and OMD media agency networks, Omnicom Media Group was the net new media billings winner by a wide margin in 2024 (see above), according to final estimates ...

GroupM retained the top spot among holding groups, while Amazon, Tata Motors and Kenvue were among the key wins.

Omnicom is one of the five largest advertising agency holding companies globally. With well-recognized creative agencies and subholding companies such as BBDO and DDB, we expect the firm to ...