For decades, popcorn has been a staple of the movie theater experience and exhibitors’ bottom lines. Now, the receptacle it comes in is becoming just as important. As recently as three years ago ...

If you’re a Starpass member, you can get a free small popcorn (85 oz.) with any ticket purchase. There will also be free samples of the movie theater chain’s Cheetos and Oreo gourmet popcorn.