CTV’s true value isn’t always obvious. Learn how to track its hidden impact on paid search, social and even in-store sales.

Programmatic over-the-top (OTT) and connected TV (CTV) advertising impressions have grown by 330% between Q1 2019 and Q4 2019, according to the latest data from ad fraud management system Pixalate.

With OTTs dominating TV advertising space, brands must adapt to AI-led, precision-targeted campaigns for deep engagement, ...

The U.S. local advertising market is projected to reach $171 billion in 2025, according to BIA Advisory Services’ latest forecast. The estimate reflects a 6.1% increase in core ad spending from 2024, ...

CTV has become an integral part of nearly every brand advertiser’s media plan. The past several years have seen an explosion of streaming and connected TV options for consumers, bringing seemingly ...

As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman has a little request for anyone ...

As digital advertising continues to evolve, Connected TV (CTV) and Over-the-Top (OTT) platforms remain essential for reaching audiences in more target ...

Video streaming can include simulcast, SVOD, AVOD, BVOD, OTT, CTV or social channels. Each have their pros and cons that media buyers need to consider and quirks that consumers will weigh up.

Premion, a CTV/OTT advertising solution for regional and local advertisers, has achieved 'TAG Platinum' status by achieving three different certifications fro ...

Premion, a CTV/OTT advertising solution for regional and local advertisers, today announced a partnership with GDB Brazil, a global AdTech leader offering secure, transparent digital media ...