(as if they were fast forwarding through an ad break on a PVR). The finding was that even ads shown at x30 fast forward can have a positive affect on the viewer. This finding demonstrates how better ...

After introducing the zero-ad policy in some of its premium screens, seven to be precise, multiplex chain PVR Inox has begun cutting down on advertising volumes in its non-luxury formats.

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A district consumer court in Bengaluru has rapped theatre chain PVR-Inox for 'wasting' viewers' time with long ads before a film begins. A viewer had filed a complaint against PVR claiming they ...

A 30-year-old man in Bengaluru won Rs 65,000 in compensatory damages after he sued PVR Cinemas, INOX and BookMyShow for wasting 25 minutes of his time by running lengthy commercials before the ...

The Karnataka High Court on Monday temporarily stayed a consumer court order that said PVR Cinemas was liable for making moviegoers watch long pre-movie advertisements, a Bar and Bench report said.

BENGALURU: The Karnataka High Court passed an interim order, staying the order passed by a consumer commission imposing a penalty of Rs 1 lakh on PVR Cinemas and PVR Inox Ltd for allegedly ...

The Karnataka High Court on Monday stayed a Bengaluru consumer forum’s order that directed PVR Cinemas at Orion Mall and PVR Inox Limited to pay Rs 1 lakh in punitive damages for displaying ...