The golden rule of good creative packaging design is the same as it’s always been: Put people first.Packaging is one of these things that people don’t really care too much about until it changes.

In the fierce packing business, it is not sufficient to have bright colors and fancy images to have the product displayed on shelves and sold. It’s important to have elements of the physical form that ...

The refreshed design architecture introduces a clearer hierarchy, simplifying on-pack information to make navigation easier.

At Packaging Innovation 2025 held at the Birmingham NEC, UK, Tey Bannerman, partner and head of design, Europe, at McKinsey & Company, spoke of the many ways in which artificial intelligence (AI) is ...

The ecological design of packaging in the food and beverage industry will help reduce pollution and promote sustainable resource use, building a green and sustainable brand image.