Patanjali, the FMCG brand controlled by Yoga guru Baba Ramdev has found itself in yet another legal trouble with allegations that non-veg ingredients are being used in its toothpaste. A plea was ...

Speculations are rife that Oral-B’s run was stopped by Patanjali ’s toothpaste too, which has become a cause of worry for many in the Rs 7,000-crore oral care market. Early this year ...

The oral care segment is witnessing a battle over toothpaste like never before. In a bid to counter Baba Ramdev Patanjali’s herbal toothpaste-‘Dant Kanti’- Colgate-Palmolive is launching an ...

Dant Kanti, a herbal toothpaste brand from Patanjali, was too small to be noticed by anyone. Unlike the popular approach of going after the closest competitor first, it unlocked unprecedented growth ...