Have you ever wished you had a different hair color in the middle of the day? This hair dye will do it for you with a little bit of heat. The FIRE hair dye is a concept by Lauren Bowker.

Whether it’s a first impression or a snap judgment, we associate other people’s hair color with their personalities ... made female participants wear different colored wigs to see who ...

But at the same time, committing to a new color can be a pretty huge deal. If you’ve cycled through a few different hair looks, you know that there are seemingly countless hair color options to ...