In the mid-1980s, Pepsi scared its Coca-Cola competitors into changing the entire Coke formula, much to the displeasure of ...
During this year's Super Bowl, the age-old Pepsi versus Coke rivalry will be reignited when we see the return of this iconic ...
Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...
Pepsi has brought back one of their most successful campaigns, as the Pepsi Taste Challenge is hitting the road again for ...
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Costco has officially confirmed a rumor that has been circulating for a month, stating that the wholesale club will switch ...