Let us explain. Perms can be carried out to transform straight hair into permanent spirals and curls. They work by using chemicals to break and reset the hair bonds into waves or curls.

Stylists share how to get curls for days. When you have a modern perm, all you'll have to do to get gorgeous body and texture is basically roll out of bed. A perm (short for "hair permanent") can ...

Inspired by Timothée Chalamet and Jeremy Allen White, curly hair — often achieved via the ‘broccoli perm’ — is the most coveted male asset in 2025 ...