The event has been created to promote the hair care brand’s Good Permanent Hair Dye, which offers up to eight weeks of colour ...

This includes its latest launch, which might just be its smartest to date. ‘No Bleach London’ is a range of seven box dyes that create permanent colour changes with absolutely no bleach whatsoever, ...

Background: Finding alternative hair dyes for individuals allergic to para-phenylenediamine (PPD) has been difficult. Newer permanent and demipermanent hair dyes that have replaced PPD with para ...