A POPULAR beer brand has launched a loyalty scheme with free event tickets and exclusive merchandise up for grabs. Fans of Italian-founded lager brand Peroni will have the chance to earn points as ...

The brand already had a presence in the room with its own bar at the venue, which provided Peroni Nastro Azzurro and Peroni Nastro Azzurro 0.0% to guests and fans alike, as well as a Aperol Spritz ...