Citations: Sternthal, Brian, Lynn Phillips, RubyRoy Dholakia. 1979. The persuasive effects of source credibility: A situational analysis. Public Opinion Quarterly. (3 ...

Persuasion in the media Learn and revise persuasive techniques in media texts. How to write an introduction to an essay The opening of your essay should be specific and to the point. Learn how to ...

Media texts are an important kind of persuasive text. They include advertisements, reviews, articles, posters and leaflets produced by mass media companies such as TV and film companies ...