Hip-hop mogul Russell Simmons, best known for his record label, Def Jam, founded the Phat Farm clothing line in 1992, with the label's first retail store opening on Prince Street a year later.

The store may belong to Def Jam Records founder Russell Simmons, but Phat Farm's in-house DJs are allowed to play whatever music they choose, as long as the lyrics are clean and positive.

Among all the anticipation, a tweet recently went viral claiming that Sarr has signed a show deal with clothing brand Phat ...