The fragrance with a 200,000+ waitlist that famously sold out in just five hours is coming to the UK. Here’s everything you need to know about Phlur… While Phlur was previously unavailable to ...

However, it was when I met with Phlur’s Creative Director Chriselle Lim nearly a month ago to preview the fragrance brand’s newest launch, Golden Rule, that I saw their allure. Phlur Golden ...

For the fragrance-obsessed, PHLUR has become a recognisable name thanks to its array of affordable, modern and playfully-named scents. But in case you're not yet acquainted, I've spritzed 8 of the ...

PHLUR’s journey in clean fragrances started ... It’s everything that’s nostalgic and fresh. I’ve worn this fragrance everywhere over the past couple of weeks – an early morning flight ...