There's no doubt that GM is taking a look at the possibility of reintroducing the El Camino's ... Accompanying the picture was the note "hope the new Ute gets a more Chevy look if it goes Stateside." ...

To put it simply, it wasn't selling as well as Chevy's new compact truck, the S-10 pickup. Sales for the El Camino were already on the decline by the time Chevy moved its production to Mexico.