Business Insider spoke to writer, lecturer, and colour expert Gavin Evans about the reversal of pink and blue on traditional gender roles. Read the full transcript below: "In the early part of the ...

But she was so intrigued by that seemingly universal inclination that she began the “Pink and Blue Project,” an ongoing photographic series of the two colors that are most frequently ...

"We're not against pink, we're not against blue," Trabue says ... to focus on occupations the child might have in the future - baby dolls for girls, or building blocks for boys.