"Pebbles has always been a fun, tasty part of breakfast," said Sharon Pupel, brand director for Post Pebbles Cereal, Parsippany, NJ. "We wanted to amp up the fun factor with this brand, and rally kids ...

General Mills recently decided to reduce the amount of sugar in its children's cereals, including Lucky Charms, Cocoa Puffs and Trix. As of December 31, all the kids' cereal the company makes will ...

Cereals giant Kellogg's is to cut the amount of sugar in its three top selling children's cereals by between 20% and 40% by the middle of next year. The lines are Coco Pops, Rice Krispies, and ...

“Oh wow my kids would be all over this one!” “OREO Puffs Cereal is out now and will be REPLACING OREO O’s Cereal!” one more user wrote on a separate post about the cereal, adding they ...