Menon, Anoop, and Dennis Yao. "Product Market Strategy." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

In the third article in a series, experts at Aptos, Hilco Consumer Retail, Edited, Retail Strategy Group, Runway Brands Group ...

A company's positioning strategy is affected by a number of variables related to customers' motivations and requirements, as well as by its competitors' actions. Before you position your product ...

Ongoing communication with your channel will improve the relationship and, as a result, the flow of honest information and battlefield intelligence vital for your positioning strategies. Many B2B ...