Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important ...

“Consumers also view push notifications as more invasive than SMS, which is another reason why SMS coupons are preferred. Findings from the latest RadiumOne survey reveal keen insight into how ...

Hooters Restaurant chain Hooters of America has used SMS quite a bit over the past few years. Recently, Hooters continued its SMS push to continue build its mobile database. Through the new campaign, ...