The Salt Bae meme was born. When he's not working out or posting stony-faced photos on Instagram, Gökçe visits his restaurants to check in with his teams and interact with customers, former ...

Remember that one guy who sprinkled salt like it was a magic spell and became a viral meme? Yeah, that’s Nusret Gökçe, better known as Salt Bae—and he turned that viral moment into a steak empire. But ...

The flashy lifestyle portrayed on social media is somewhat a façade for the public to witness. Image: Arabian Business For many, Nusret is the charismatic showman behind the “Salt Bae” meme. The ...