Everland will once again collaborate with the Japanese entertainment company Sanrio for this year's spring flower festival, the amusement park’s operator, Samsung C&T, said Wednesday.

It was Sanrio’s first time collaborating on a large-scale outdoor event in Korea, which was an instant success, drawing popularity among the younger generation, families and tour groups.

Hello Kitty apparently has a close cousin in North Korea, with the ubiquitous character popping up on clothing in the reclusive country at its official site for products for export. Sanrio Co., ...