The safety razor was brought to Britain in ... In 1939 the American razor manufacturer Schick brought out the first successful electric razor and Philishave followed suit in Europe.

In 1995 Schick, a unit of the Warner-Lambert Company since 1970, introduced the Tracer FX, a permanent razor that was designed to alleviate shaving irritation. The product was targeted at young men ...

s popular swimsuit issue by introducing a mobile-first campaign that targets both of the marketers' respective audiences. Schick Hydro is partnering with Sports Illustrated to promote the personal ...