Although our color system is monochromatic, in certain instances, another color may need to be used. For those circumstances, we have developed this set of secondary colors. These colors should be ...

Secondary colors are the superstars that shine when any two of the three primary colors — red, blue and yellow — team up. The results are orange, green and purple. Think of them as the second level of ...

Follow these guidelines for balancing UB Blue, negative space and the rest of our palette. Although we have a secondary color palette, our blue and white should be the predominant colors in most ...

Tertiary colors are where the magic of color mixing truly shines. These hues are the bridge between primary and secondary colors, creating a dynamic and vibrant spectrum.

While neutrals aren't on the color wheel, they work to support more saturated primary and secondary colors that are. Popular uses of neutrals paired with saturated tones are black and white with ...