Benefit is the top prestige mascara brand in the U.S., U.K. and Canada, according to Circana data provided by the brand, and ...

Benefit Cosmetics has rolled out a new addition to the company's hit line of BadGal mascaras with the introduction of BadGal ...

Benefit Cosmetics, a brand that’s as picky about engineering mascara as I am about wearing it, is the one exception. The brand hasn’t dropped a new mascara since 2023 and hasn’t added any ...