While other movies shot on an iPhone may look a little grainy ... why this project lent itself well to being filmed on an iPhone 12 Pro Max rather than another camera: "Rap is street music ...

Apple’s Shot on iPhone ad campaign has been around on billboards, in magazines, and on television since 2015. The campaign has featured both still photography and videos shot by customers on the ...

Jess Weatherbed writing for The Verge: Behind-the-scenes footage of Apple’s Monday evening Scary Fast eventreveals how it was filmed using an iPhone 15 Pro Max… with the aid of a full suite of ...