Chrysler explained that the dark triangle represented the body and the simple one the soul ... becoming one of the brand's ...

Harley-Davidson started using the image of an eagle -- the iconic symbol of America ... This new but old "diamond logo" had simple white lettering on a black background. While the orange ...

As you can see from the video, and the logo history graphic below, the Ford logo has indeed always had the curlicue. People can't believe it in the comments, which is an excellent example of the ...

How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known ...

Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand, the logo, and the circumstances. An infographic (below) from DesignMantic examines how ...

The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but ...

Motorists have been left battled by a 'hidden detail' in the Ford logo that has been around for over 100 years. Th e motoring ...

Rob Janoff, designer of the iconic Apple logo, reveals that the bite in the apple was added for clarity and was not a reference to the computing term 'byte', Bible's forbidden fruit or Newton's legacy ...