The Global Billboard and Outdoor Advertising Market, valued at USD 35.45 billion in 2023, is set to expand at a CAGR of 8.1% from 2024 to 2032, reaching an estimated USD 73.95 billion by 2032. As a ...

Remember those asinine SMART billboards that read, "German engineering. Swiss styling. American Nothing." in South Africa? Finally DaimlerChrysler saw them for the PR nightmare that they were and ...

Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards. The company is trialing a method for premium billboard ads to bought ...

“This smart system was also developed ... be informed as well as warned if billboards flouted guidelines. Meanwhile, Mohamad Zahri said outdoor advertising displays were important not only ...

In line with the best billboard advertising examples, Heinz's confident new campaign is a daring move, bucking the trends of conventional billboard branding. Represented only by its distinct ...