Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

The fire suppression policy is sometimes known as the “Smokey Bear Effect.” In actuality, Smokey did not make any comments about fire suppression. Smokey is correct that a greater focus on ...

Build, rebuild, repair, maintain and improve water flow, catch basins, and reservoirs to a functional level ... fire safety, it is now very important to wake up iconic messengers such as Smokey ...

Was there ever a real Smokey Bear? Kind of. In 1950, crews battling a wildfire in New Mexico heard there was a bear cub alone near the fire line. The blaze nearly killed about 30 firefighters ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work, they ...

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...