Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

In today fast-paced digital landscape businesses of all sizes must prioritize online presence to stay competitive Among the myriad strategies available social media marketing stands out as a vital too ...

One expert told Newsweek that the prediction "really speaks to the growing importance of authenticity and connection." ...

For example, social media ad spend in mid-March picked up in Eastern Asia, whereas it declined in North America. About the research: The report was based on social media advertising data from 18 ...