Artificial intelligence is transforming social media management for small and medium-sized businesses, helping them enhance scalability, improve cost efficiency and build stronger customer ...

Every other social media platform measured—LinkedIn, Pinterest, Instagram, and Twitter—registered significant user growth in the US between 2013 and 2014. Instagram's overall user figure increased ...

For example, if I know that most of my customers are young adults, I can focus my marketing efforts on platforms they use, like social media. Demographic data is important because it helps us make ...