While Squishmallows is her current favourite brand ... And for those who did bring their toy collection to university or into adult life, they would keep it a secret out of pure embarrassment.

Hathaway-owned company that makes popular "Squishmallows," sued each other on Monday. Jazwares claims Build-A-Bear ripped off ...

"Build-A-Bear has gone to great lengths to copy the distinct look, feel, and tactile design of Squishmallows to capitalise on Squishmallows' global success blatantly and intentionally," Jazwares ...

Jazwares and Universal have teamed up to turn characters from the upcoming cinematic adaptation of Wicked into Squishmallows.