Customer Relationship Management (CRM) Business-to-customer ... Relationship management refers to a strategy that helps them establish new and maintain existing relationships with customers ...
Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)." Harvard Business School Teaching Note 809-030, July 2008.
Tools such as Customer Relationship Management (CRM ... Such efforts mirror the goals of the U.S. National Strategy for Financial Literacy, which aims to empower Americans through knowledge ...