In 1937, American supermarket owner, Sylvan Goldman, came up with a way to get his customers to spend more. He introduced his 'folding basket carriers' in his Humpty Dumpty chain in Oklahoma, hiring ...

If you are just going to the supermarket for a few essentials, you do not need a trolley. Studies show that the bigger the trolley you use, the more you buy. Try using a basket if you only need a ...

Iceland introduced a 15kg dumbbell shopping basket, enabling customers to work on their biceps as they browse the aisles. Additionally, the supermarket has unveiled a 25kg sledge trolley ...