Heineken 0.0 was famously introduced in the first non-alcoholic drink brand commercial during the 2023 Super Bowl. This year, Michelob Ultra Zero will debut during the commercial breaks.

Sales of non-alcoholic beer, wine and spirits surged ... At Amity Hall, a sports bar on the Upper West Side, one out of every 20 drinks poured are nonalcoholic beers or mocktails, operations ...