Patrón has long been a staple top-shelf tequila, but the storied brand's new El Cielo release is primed for nothing short of transcendence. Patrón El Cielo—which mean's "heaven" in Spanish ...

The tequila industry will continue to grow, but at some point, agave entrepreneurs will be forced to reckon with the spirit's ability to maintain momentum and survive it. Thought Leaders Exclusive ...

Amid a wave of celebrity-backed spirits launches over the past several years, Kendall Jenner’s 818 Tequila has gained notable traction, surging 70% to above 100,000 cases in the U.S. in 2022, ...

but the category maintained its market share lead ahead of beer and wine. Consumer demand remained strong for spirits-based ready-to-drink cocktails, along with high-end tequila and mezcal.