In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences ... customers before starting the marketing ...

By marketing to each segment according to its characteristics ... is crucial to understanding why customers have migrated. The process of tracking migration is not complex. Here are the steps: Analyze ...

Market segmentation ... definitions is that they all define segmentation as the division of the marketplace. Faced with these definitions we were reminded of the one of the assumptions that underlies ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...