Does the promotional arm of a serious news organization sound glib, flighty, and uninformed? Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company ...

But when many people write for you, keeping that voice consistent across all content can be tough. In this article, I'll share tips to set up clear tone-of-voice guidelines, teach your team to follow ...

Giving their ancestors a voice: UB workshop to provide descendants of slaves with tools to research family ... Sharpening the vanguard of music every June in Buffalo. Our visual language can also ...