Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

While it might sound like Twix’s new global brand platform, ‘Two is more than one’, is stating the obvious, the chocolate brand takes the concept to a enjoyably surreal conclusion in its new ...

The candy bar, Twix, is running a contest during the big game. You're supposed to go to its website on your phone while the commercials are on. When you get there, you have to stare at a pair of ...