Market segmentation can lead not just to higher sales, but also a better customer experience and stronger brand loyalty. The most common types of characteristics used to segment are briefly ...

That is market segmentation. Market segmentation has been divided into four distinct types according to the different criteria used in segmenting the market: socioeconomic, geographic, product-related ...

Kennedy et al go on to argue that 'brand segmentation generally does not exist – substitutable brands usually compete in what for them is a single mass market'. In striving to be similar competing ...