In this hands-on graphic design specialization, you will explore basic graphic design elements, color theory, images, publication design, and techniques for creating effective layouts. You will also ...

Typography is a powerful brand tool that can add visual meaning to what is communicated. Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Our brand ...

Creating Hierarchy: Typography helps create a visual hierarchy within a design by emphasizing certain text elements over others. By varying font sizes, weights, and styles, you can guide the ...

Uniformity Elements that work well together. This can be colour, tone, pattern, shape, scale and composition. Using consistent elements such as x-height makes a typeface more uniform.