Typography is often an overlooked element of branding, yet it plays a pivotal role in shaping how a company is perceived by its audience. From logos to marketing materials, the fonts and styles used ...

In this hands-on graphic design specialization, you will explore basic graphic design elements, color theory, images, publication design, and techniques for creating effective layouts. You will also ...

Typography is a powerful brand tool that can add visual meaning to what is communicated. Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Campton and ...

So let's jump in – here, in no particular order, typographers, designers and other industry experts highlight the typography ...

Uniformity Elements that work well together. This can be colour, tone, pattern, shape, scale and composition. Using consistent elements such as x-height makes a typeface more uniform.