On the one-year anniversary of Beyoncé's Cécred hair care line, the brand announced it will now be expanding into Ulta Beauty ...

The music icon's hair care brand, Cécred, will officially be available at over 1,400 Ulta Beauty stores nationwide and online ...

产品矩阵，从“金字塔”到“光谱带”：传统美容零售常将高端与大众品牌割裂（如丝芙兰专注奢侈线，药妆店主打平价），Ulta却将600多个品牌、超2.5万SKU编织成一张“无断层光谱”——从开架美宝莲到贵妇级La Mer，消费者无需跨店即可完成全价位探索。更巧妙的是，Ulta Beauty Collection自有品牌的推出，既填补了中端市场空白，又以高毛利（40%以上）反哺利润。

The 43-year-old pop star’s beauty brand Cécred has confirmed its first retail partner, with its products coming to over 1,400 ...

At the other end of the industry supply chain, e.l.f. Beauty stands out as a disruptor in the cosmetics and skincare products ...

Beyoncé’s haircare line, Cécred, celebrates its first anniversary and retail expansion into Ulta Beauty. Beyoncé ...

Hosted by Chanen Johnson, this exciting event with Ulta Beauty offered WAGs and sports fans alike an opportunity to get glam ...

Whether it’s music, fashion or business, Beyoncé Knowles-Carter sets trends by operating on her own timeline and reshaping ...

Knowles-Carter said the partnership, Cécred’s first retail play, “represents a meaningful milestone in our journey of getting ...

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The move coincides with the brand’s first anniversary after it launched into the hair care category in February 2024 ...